John A, Author at furtherbusiness

The B2B Marketing Budget: How to Allocate Spend in 2026

The B2B Marketing Budget: How to Allocate Spend Across Strategy, Channels, and Tech in 2026

By Sheila Kloefkorn, President and CEO, KEO Marketing Most B2B marketing budgets are not built. They are inherited. Last year’s number, plus or minus...

John A

September 29, 2026 · 6 min read

What Is a Purchasing Cooperative, and Why Should Your Institution Join One?

Education budgets are under even more intense pressure in 2026. In fact, more than half of institutions are facing the largest school deficits. Chicago...

John A

September 29, 2026 · 5 min read

TikTok Marketing Experts Bring Creative Strategy and Performance Data into the Same Campaign

A TikTok campaign can have good videos and a capable media buyer and still miss its sales target. The creative team ships ads without...

John A

September 29, 2026 · 5 min read

Custom Embroidered Polo Shirts Make It Easier to Match Company Apparel with the Workday

An office manager spends most of the day under air conditioning. A landscaping crew lead spends it in direct summer heat, and a restaurant...

John A

September 29, 2026 · 5 min read

What Makes an Aerospace Fastener Manufacturer Reliable?

A bolt in a wing joint has to hold its preload through vibration, heat, and years of flight cycles. With parts like this, a...

John A

September 29, 2026 · 6 min read

7 Leadership Keynote Speakers to Consider for Corporate Events in 2026

When you plan a corporate event, the first question is which speaker will suit your audience. The right choice depends on what the event...

John A

September 29, 2026 · 11 min read

How Bathroom Installers Turn Ideas into Practical Spaces

Introduction A bathroom renovation is an opportunity to rethink one of the most important rooms in the home. While changing a few fixtures can...

John A

September 29, 2026 · 8 min read

Acoustic Protection: How Custom Barrier Products Improve Noise Control

Introduction Noise control is rarely solved by placing a single material over a noisy component. Industrial products often have complicated shapes, restricted installation spaces,...

John A

September 29, 2026 · 8 min read

10 Things to Know Before Buying Health Insurance in the UAE

Buying health insurance in the UAE is an important financial decision, whether you are arranging cover for yourself, your family or your employees. With...

John A

September 25, 2026 · 11 min read

Snowmobile Helmets in Canada: What -30°C Does to Your Helmet (and How to Plan for It)

Picture a clear January morning, the thermometer on the cabin porch reading -30°C, and a sled that finally catches on the second pull. Most...

John A

September 25, 2026 · 5 min read

John A

By John A

The B2B Marketing Budget: How to Allocate Spend Across Strategy, Channels, and Tech in 2026

What Is a Purchasing Cooperative, and Why Should Your Institution Join One?

TikTok Marketing Experts Bring Creative Strategy and Performance Data into the Same Campaign

Custom Embroidered Polo Shirts Make It Easier to Match Company Apparel with the Workday

What Makes an Aerospace Fastener Manufacturer Reliable?

7 Leadership Keynote Speakers to Consider for Corporate Events in 2026

How Bathroom Installers Turn Ideas into Practical Spaces

Acoustic Protection: How Custom Barrier Products Improve Noise Control

10 Things to Know Before Buying Health Insurance in the UAE

Snowmobile Helmets in Canada: What -30°C Does to Your Helmet (and How to Plan for It)

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